07

Privacy Policy

Last updated · 2026 · Applies to headofcontent.app and the Head of Content Chrome extension.

1. What we collect

  • Account data: your email address, used for magic-link sign-in and billing. We never store a password.
  • Billing data: handled entirely by Stripe. We see your plan status and subscription state, never your card number.
  • Usage data: transcription minutes and analysis quotas consumed, so your monthly quotas can be enforced.
  • Sort history: when you are signed in, every completed sort is copied to our servers — post identifiers, stats (views, likes, comments, shares), captions, and the comments themselves with their authors' public usernames. This powers per-reel history and the Analyse reference baselines. It is kept while your account exists, or until you ask for deletion.
  • Thumbnails: post covers are uploaded with the sort copy and served from a public URL, so your library and analyses can show stable images after Instagram's links expire.

2. What stays on your machine

The Drawer (your library views, creator tags, filters and saved sorts) lives in your browser's local storage (IndexedDB). Only the data listed above leaves the browser, and only while you are signed in.

3. Transcription

When you transcribe a reel, the audio is sent through our backend to the transcription provider (OpenRouter / Whisper). We forward the media, meter the minutes, and do not retain the audio or the transcript on our servers beyond the request lifetime.

4. Analyse

When you run an analysis, the reel's video, its comments and the account's public stats are sent to our backend and processed through OpenRouter by Google (Gemini) and Anthropic (Claude) models. The video file is deleted once the analysis completes; the resulting analysis and extracted keyframes are stored on our servers until you delete them or your account. Sharing an analysis creates a public link — anyone with the link can read it until you unshare.

5. Cookies & storage

We use no advertising cookies and no third-party trackers. The site stores your sign-in token in local storage so the extension handshake works.

6. Your rights

You can export your library at any time (CSV / JSON) and delete it from the Drawer settings. To delete your account and associated data — including the sort history, thumbnails and analyses described above — write to contact@headofcontent.app. We remove accounts within 30 days.

7. Changes

If this policy changes materially, we update this page and the sheet number above. Continued use after an update means you accept the new policy.