Sort any profile by what actually performed, put your own posts next to theirs, and let Analyse break down the winning reels: hook, structure, message. You’ll know what to post next.
Open any profile and pick a metric: views, likes, comments or outlier score. The grid re-ranks right inside Instagram.
FreeEvery sort lands in your Drawer. Sort your own profile too and set your posts against theirs, metric by metric.
FreePick the reels worth studying. Each one becomes an analysis: what works, and why.
AnalyseInstagram shows posts by date. Head of Content ranks them by results. Pick a metric and the grid re-orders in place, without leaving Instagram: the posts that over-performed rise to the top, and you see at a glance which formats and topics carry the account.
Free covers the latest 25 posts or the last week of any account.
Everything you sort is filed in the Drawer, your research library. Sort your own profile too: your posts sit next to the creators you follow, in the same columns. You see right away where the gap is: format, length, topic, engagement.
Select reels in your Drawer and Analyse watches them for you. It reads the video itself, not just the numbers, and crosses it with the stats and the comments. Each reel becomes a clear analysis; several reels become a report that shows what the winners have in common.
Included in Pro: an analysis costs 10 to 30 credits depending on the reel’s length. Pro has 500 credits a month, Analyse 5000.
Transcribe any reel in one click from the player and keep the text, to study its structure or reuse it. 1 credit per minute.
ProClick a post to open it full screen: views, likes, shares, saves and reposts, Instagram and Facebook figures split, full caption and comments.
FreeJump 5 seconds, seek to the exact timestamp, keep your volume between reels: made for rewatching a hook frame by frame.
FreeInstagram calls every tab “Instagram”. Each one takes the account’s name instead, so fifteen research tabs stay readable.
FreePro to dig through whole accounts and understand why a reel works. Analyse for heavy volumes.
To see what works
To dig through accounts and analyse reels
Billed yearly ($119.88), or $15 month to month.
Start the 14-day trialFor heavy volumes
Or $82.50 / month billed yearly ($990), 2 months free.
Get Analyse| Feature | Free | Pro | Analyse |
|---|---|---|---|
| Sort and discover | |||
| Sort profiles, Explore and Saved by views, likes or comments | Latest 25 posts or last week | Whole history | Whole history |
| Outlier score | Included | Included | Included |
| Metric filters and copy of the ranking | Included | Included | Included |
| Date filter | Not included | Included | Included |
| Inspect a post | |||
| Full-screen inspector: Instagram and Facebook stats, caption, comments | Included | Included | Included |
| Video player: ±5 s, exact timestamps, saved volume | Included | Included | Included |
| Save a single post’s media | Included | Included | Included |
| Reel transcription | Not included | 500 credits / month · 1 per min | 5000 credits / month · 1 per min |
| The Drawer, your library | |||
| Every sort filed automatically: reels, photos, carousels | Included | Included | Included |
| Engagement ratios, creator tags, filters and search | Included | Included | Included |
| CSV, Excel and JSON exports | Included | Included | Included |
| Bulk media and thumbnails on a selection | Not included | Included | Included |
| Bulk comments (up to 100 per post) | Not included | Included | Included |
| Bulk transcripts and exports with transcripts | Not included | Included | Included |
| Reel analysis | |||
| Reel analyses: hook, storyboard, message, CTA, comments, performance | Not included | 10–30 credits each | 10–30 credits each |
| LLM connector (MCP) for your AI assistant | Not included | Included | Included |
| Account | |||
| Free trial | No time limit | 14 days | Not included |
| Priority support | Not included | Included | Included |
Head of Content only reads what Instagram already sends to your browser to display the page. It never asks for your Instagram password, and never posts, likes or follows on your behalf.
It tells you how many times better than usual a post did. We divide the post’s result by the median of the account’s recent posts: ×1 is a normal post, ×5 is a hit. That is how a 10K-follower account and a 1M-follower account become comparable.
Sorting on the latest 25 posts or the last week of any account, every metric including the outlier score, the post inspector and the video player, the Drawer library and CSV, Excel and JSON exports. No time limit, no card.
The whole history of any account with date filters, bulk actions in the Drawer (media, thumbnails, comments, transcripts), 500 credits a month with no API key to set up, reel analyses and the LLM connector. Pro starts with a 14-day free trial.
Pro comes with 500 credits a month, Analyse with 5000, shared by transcription and analyses. 1 credit = 1 minute of transcription. A reel analysis costs 10 credits for a reel up to 1 minute, 20 up to 3 minutes and 30 up to 5 minutes. Re-opening an analysis you already have is free, and the wallet refills every month.
The hook (what is said, shown and written in the first seconds, and why it grabs), the message and its promise, the shot-by-shot storyboard, rhythm and sound, on-screen text, the call to action, what the comments ask for, the transcript, and the reel’s performance against the account’s median.
Yes. Any reel saved in your Drawer can be analysed, yours or another creator’s. Analyses and reports are written in your language.
Enter your email in the extension popup and we send you a link. Opening it signs you in and connects the extension automatically. No password anywhere.
The Drawer (tags, filters, saved sorts) lives in your browser. When you are signed in, a copy of each sort (post stats, captions, comments) and of the thumbnails is kept on our servers to power your history and analyses. Details in the privacy policy.
Anytime, from the billing portal linked in the extension popup. You keep your plan until the end of the period you paid for.
No. Head of Content is Instagram only, on purpose: one platform, done properly.
Install the extension, open a profile, sort. It takes ten seconds.
Add to Chrome, it’s free